PRIVACY

World Gold Council and Signet Group plc c/o Sterling Jewelers Inc., 375 Ghent Road, Akron, OH 44333 U.S.A. (together the "Publishers" and each a "Publisher") recognise the importance of protecting the privacy of all information provided by visitors of this Website. We have created the following policy guidelines with a fundamental respect for our visitors' right to privacy to guide our relationships with our visitors.

Information Collected by Publishers

The Publishers may collect information about visitors during their visit to this Website ("Personal Information"). Such Personal Information may include the visitor's name, address and email address; details of their participation in certain activities, including contests and polls and may be collected through visitors' activities on this Website or through the use of cookies. When visitors request pages from this Website's server, the Web server automatically collects some information about the visitors, including their IP addresses. These addresses are used by computers on the network to send the requested pages to visitors.

Use of Information

The Publishers use visitors' IP addresses to help diagnose problems with this Website's server and to administer the Website. We also use it to gather broad demographic information about our visitors in general. This information does not contain anything that can identify visitors personally. We may combine demographic information supplied by a visitor through their use of this Website with site usage data to provide profiles, in aggregate form, about our visitors and their preferences in the content of the site and advertising. We may share this composite information with our advertisers to help them better understand our services, but the Publishers do not give advertisers information about individual visitors. Your web browser may be set to accept cookies automatically, but can be changed to decline them. The Help section of the toolbar on most browsers will tell you how to set your browser to prevent accepting new cookies, how to have the browser notify you when you receive a new cookie or how to disable cookies altogether. Please note that if you decline to accept cookies, then when and if you choose to download materials from the website, you may be required to register each time you download materials from the website. The Publishers will not reveal any Personal Information that visitors provide to us to any third party other than as set out above, or with their permission.

Using e-mail addresses which you may choose to provide during your use of this Website, the Publishers may periodically send out e-mail newsletters and promotional e-mail to visitors about services and publications offered by this Website, the Publishers and our advertisers. Visitors can indicate that they do not wish to receive e-mail information from the Publishers or advertisers. Third parties will not contact our visitors through the use of our e-mail newsletter lists except through advertisements within the newsletters themselves, or unless visitors ask to be placed on a list to receive e-mail from our advertisers on subjects of interest.

This Website uses cookies to deliver content specific to visitors' interests and to honour their preferences. This information is used to assist us in creating a site that will serve the needs of our visitors.

Upon request, the Publishers will remove visitors (and their information) from our databases and will in any event enable visitors to "opt out" of any further e-mail newsletters or contact.

Personal Data Security

We maintain adequate technical and organisational security measures to protect Personal Information from loss, misuse, and unauthorised access, disclosure, alteration, or destruction.

Correction/Updating/Deletion of Personal Information

You have the right to access your Personal Information and to require the correction, updating, blocking, deletion or destruction of inaccurate and/or incorrect data. If your Personal Information changes, you should contact either of us at the addresses set out below.

Transfers of Information

The Publishers may share Personal Information about visitors to this Website with each other and with their own and each others' affiliates, which recipients may operate or be located in countries outside the EU. The data protection laws outside the EU may not provide an equivalent level of protection to those in the UK, but the Publishers will abide by this privacy statement, as well as any applicable laws, when data is transferred. The Publishers will take steps to ensure that recipients of data transfers are made aware of this privacy statement and take action to preserve the confidentiality and security of all Personal Information. By using this website or providing the Publishers with your Personal Information as outlined above, you consent to the transfer of your information to the recipients described above for the purposes described in, and in accordance with, this privacy statement.

General

The Publisher's are not responsible for the content or the privacy polices of websites to which this Website may provide links or the websites of our advertisers.

The Publishers use all reasonable precautions to keep the Personal Information disclosed to them secure and to disclose such information only to responsible third parties, in accordance with the terms above.

GOVERNING LAW

This privacy statement is governed by and shall be construed in accordance with English law and any dispute as to its terms shall be submitted to the exclusive jurisdiction of the courts of England and Wales. If you have any questions about this privacy statement or the practices of this Website you can contact us by clicking here, or by writing to us at:

(i) World Gold Council, 10 Old Bailey, London EC4M 7NG, United Kingdom; (please note that calls to World Gold Council may be recorded) or

(ii) Signet Group plc c/o Sterling Jewelers Inc., 375 Ghent Road, Akron, OH 44333 U.S.A.